Cross Cultural & Intercultural


  • Cross cultural marketing & Intercultural Marketing -  We help you understand all aspects of working with the Hispanic culture and business market. From attracting the localized Hispanic customers to your business, to hiring, managing, and improving your employee and customer relations in a cross cultural environment. 

  • Training - The Hispanics\Latino culture in the United States is not a melting-pot, The Hispanic\Latino culture and market place is more like a "super salad".  We will help you understand it and work to maximize your objectives.

  • Hiring and Retaining across cultures is not as simple as asking applicants if they speak Spanish.  You have the responsibility as an organization to assure you are hiring capable representatives of the local culture.  Failure to do so can create more issues than it solves.

  • Dos & Don'ts with a cross-cultural labor force or clients.  Let us teach you the dos and don'ts of communication with the Hispanic market, labor force, vendors, and general culture.  Often, people make insulting or condescending remarks without knowing it.  This could mean the difference between retaining client and relationships or never seeing them again..  We can work with you and your staff to better understand the sensitive issues of relationships with the Hispanic culture.


Cross cultural awareness


Are you or your organization wanting to improve intercultural communication with employees, clients, vendors, and other businesses?  Do you need to further understand cross cultural issues in your localized Hispanic market? Are you aware of the pitfalls of lack of cultural diversity within your organization?   If you need assistance in these areas, you have come to the right place.

Giad Group, Inc. provides training, workshops, programs, coaching, consulting, and guidance to help individuals and organizations Bridge The Cultural Gap in Business with the rapidly growing Hispanic market. Our consultants will help you understand and improve your relationships with clients, vendors, employees, and each unique localized Hispanic marketplace to create win-win situations for you and your organization.

Our team has extensive experience working with all levels of clients, from start-ups to corporate clients, and we can provide all services in Spanish or English.

If you are ready to take your business to the next level and enjoy the benefits of being a leader in your industry when it comes to easily navigating the complicated cross cultural issues and intercultural communication challenges of working with the Hispanic culture, we can get you there!